AMD's new pitch: our old tech is so good you should just keep using it

Computex 2026 is underway in Taiwan, and the tech industry is abuzz with the latest innovations and trends. As the industry navigates the challenges of RAMageddon, we're expecting to see a slew of flashy computers with jaw-dropping pricetags (or no pricetags at all). But for desktop PC gamers, AMD is taking a different approach.

Rather than pushing users to upgrade to the latest and greatest hardware, the company is relaunching three old components alongside a bold new promise: you won't need to buy a new motherboard until 2030. Today, AMD is promising that it will keep supporting its AM5 desktop motherboard socket with new Ryzen processors through 2029. This commitment likely means that users can continue to upgrade to newer CPUs without having to change their motherboard, providing a significant cost savings and reducing electronic waste.

The move is also a nod to the growing number of users who are still on older sockets, such as the AM4. Even if you're still using this older technology, AMD has a plan to keep you supported. By extending the lifespan of its motherboards, AMD is making a clear pitch to customers: our old tech is still good enough, and you shouldn't feel pressured to upgrade to the latest hardware.

As the tech industry continues to evolve, it's clear that AMD is positioning itself as a champion of sustainability and cost-effectiveness. Whether this strategy will pay off remains to be seen, but for now, it's a welcome respite for desktop PC gamers who don't want to break the bank on the latest hardware.