Dell Revives XPS 13 to Rival MacBook Neo, Launches at $599

MacBook Neo, Launches at $599">

Dell is finally bringing back the XPS 13, a laptop that was teased during CES earlier this year. The new XPS 13 is positioned as a budget-friendly option, set to launch in July with a promotional price of $599 for students. This introductory deal, aimed at back-to-school shopping, will only be available until September.

For non-students, the starting price will be $699. The $599 promotional price puts the XPS 13 directly in competition with Apple's MacBook Neo, which also starts at $599. However, students can purchase the MacBook Neo for $100 less, making it a challenging market for Dell to prove the XPS 13's worth.

Dell claims the new XPS 13 will be its thinnest and lightest model yet, measuring 0.5 inches (12.7mm) in thickness and weighing just 2 pounds. While exact specifications and features have not been fully detailed, the company is clearly aiming to make a strong impression in the budget laptop market. To succeed, the XPS 13 will need to offer significant advantages over its competitors.

With Apple's MacBook Neo already making waves, Dell will have to ensure that the XPS 13 stands out in terms of performance, design, or other key areas. As the market continues to evolve, one thing is clear: consumers will have more choices than ever when it comes to affordable, high-quality laptops. The XPS 13's launch comes at a critical time for Dell, as the company looks to expand its presence in the competitive laptop market.

By offering a budget-friendly option with impressive specs, Dell hopes to attract price-conscious consumers who are looking for a reliable laptop without breaking the bank.