Halide Camera App Launches with Film Looks and Upgraded Editor

The wait is over for photography enthusiasts, as Lux Optics has finally launched the latest version of its Halide camera app for iPhone and iPad. First announced in December 2024, Halide Mark III is now available, boasting a range of exciting new features that promise to elevate mobile photography. The app's standout feature is its new film simulation engine, co-developed with Cullen Kelly, a renowned Hollywood colorist.

This engine allows users to apply one of five new Looks to their photos as they're taken, adding a touch of authenticity and style to their images. The Looks are tailored for various photography genres, including landscape, portraits, and cityscapes, as well as a black-and-white option with extra film grain. Halide Mark III is available for download through the App Store, offering users a one-time purchase option for $59.99 or a yearly subscription for $19.99.

With its upgraded photo editor and film-inspired features, the app is set to appeal to both professional photographers and hobbyists looking to add a creative edge to their mobile photography. The collaboration with Cullen Kelly brings a high level of expertise to the app, ensuring that the film simulations are both authentic and visually stunning. Whether you're looking to add a vintage touch to your photos or simply want to explore new creative possibilities, Halide Mark III is worth considering.

As the photography app landscape continues to evolve, Lux Optics' commitment to innovation and quality is clear. With Halide Mark III, the company is poised to make a significant impact, offering a unique blend of technical expertise and artistic vision.