Amazon fulfillment competitor Stord raises $250M at $3B valuation

E-commerce logistics company Stord has raised a $250 million round at a $3 billion valuation, it announced Tuesday. This latest funding round doubles Stord's valuation from a year ago, marking a significant milestone for the Atlanta-based startup. The new funding was led by Strike Capital, with participation from notable investors Kleiner Perkins, Founders Fund, Franklin Templeton, Baillie Gifford, G Squared, and Bond.

This influx of capital comes at a time when Stord is positioning itself as a major competitor to Amazon in the e-commerce logistics space. Stord was founded in 2015 by then-college students CEO Sean Henry and CTO Jacob Boudreau while they were still at Georgia Tech. The startup quickly gained traction, achieving unicorn status in 2021 during the pandemic-era VC funding boom.

Despite the subsequent VC funding winter, Stord persevered and raised a $200 million mega round in 2025, led by Strike Capital, which valued the company at $1.5 billion. To date, Stord has raised a total of about $775 million. The company offers a network of physical warehouses and inventory management software for e-commerce, positioning itself as an 'anti-Amazon' that allows brands to maintain control over their customer relationships while still competing with the e-commerce giant.

Stord's recent integration of an AI interface into its software has garnered significant attention, including a highlight at Google's Cloud Next conference in April. As the e-commerce logistics landscape continues to evolve, Stord is poised to play a major role, providing brands with 'the speed to compete' in a rapidly changing market. With its latest funding round, Stord is well-positioned to continue its growth trajectory and challenge Amazon's dominance in the e-commerce logistics space.