1Password moves into AI cost management, betting that token spend is the next enterprise budget crisis

1Password on Tuesday launched AI Spend and Consumption Management , a new capability embedded in its SaaS Manager platform that gives IT and finance teams a unified, real-time view of how their organizations consume and spend on AI services from vendors including Anthropic , Cursor , and OpenAI . The move marks the latest strategic expansion for a company that built its reputation on password management for consumers and, over the past three years, has aggressively repositioned itself as a broader identity security and SaaS governance platform for enterprise buyers. With this release, 1Password is staking a claim in one of enterprise technology's newest and most chaotic budget categories: the consumption-based cost of large language models. "Executives want teams to build faster with AI, but that speed is creating a new kind of spending pressure," Greg Henry, 1Password's chief financial officer, said in an exclusive interview with VentureBeat. "Developers are consuming tokens at a pace that traditional budgets weren't built to manage, and IT and finance teams are being asked to forecast and justify AI investments without a clear view of what's actually driving costs." The product, now in public preview with broad availability planned for fall 2026, connects directly to vendor admin APIs to pull token-level consumption data daily. It normalizes that data across providers into a single dashboard and allows organizations to set vendor-level spend limits, configure threshold-based alerts via Slack and email, and break down usage by team, user, vendor, and model. Why traditional software budgets can't keep up with AI token pricing The core challenge 1Password is targeting is structural. Traditional SaaS pricing operates on a per-seat, per-year model that is easy to budget and reconcile. AI pricing does not. Every API call to Claude , GPT-5.6 , or a Cursor-powered coding assistant consumes tokens, and the cost of those tokens varies by model, by input versus output, and by the complexity of the task. A single engineering team running agentic workflows can burn through a prepaid token budget in weeks — and the finance team may not notice until the invoice arrives. Henry drew a sharp analogy to a problem enterprises have already lived through once. "Consumption-based pricing isn't new," he said. "We saw it arrive with cloud infrastructure, and it took years to build the tools and disciplines to manage it. AI is the next version of that shift." That comparison resonates across the industry. When Amazon Web Services , Microsoft Azure , and Google Cloud popularized consumption-based pricing for compute and storage in the 2010s, enterprises initially lacked the tooling to monitor and optimize their cloud bills. That gap spawned an entire FinOps ecosystem — companies like CloudHealth, Spot.io, and Apptio built multi-billion-dollar businesses helping organizations understand what they were spending on cloud and why. Henry is explicitly betting that AI token spend will follow the same trajectory, and that organizations that fail to build visibility now will end up, as he put it, "paying far more than they needed to, for far longer than they should have." The scale of the coming wave lends credibility to that bet. Goldman Sachs has estimated that token consumption from AI agents alone will grow 24 times by 2030, a projection driven by the expectation that autonomous AI systems will increasingly execute multi-step workflows — booking travel, writing and deploying code, managing customer service interactions — that generate vastly more API calls than a human sitting at a chat interface. How 1Password's new dashboard tracks every token across Anthropic, Cursor, and OpenAI The new capability extends 1Password SaaS Manager 's existing foundation of application discovery, license management, and spend analytics. It is not a standalone product. Existing SaaS Manager customers can activate it by connecting their supported AI vendor API keys, at which point consumption data flows into a dedicated AI Consumption Management dashboard. Henry confirmed that there is no separate product or add-on fee: "AI Spend and Consumption Management is available to all 1Password SaaS Manager customers." The system provides four core functions. First, it aggregates token usage and spend across Anthropic, Cursor, and OpenAI into a single, normalized view — eliminating the need to toggle between three separate vendor dashboards with three different reporting formats. Second, it enables budget controls: organizations can set vendor-level spend limits, configure percentage-based thresholds, and receive automated alerts when prepaid balances approach depletion. Third, it disaggregates consumption by team, user, vendor, and model, allowing finance and IT to understand not just how much is being spent, but where and by whom. Fourth, it situates AI spend within the broader SaaS portfolio, helping organizations see how token costs relate to their total software investment. Notably, the system captures consumption regardless of whether a human or an AI agent generated it. "Token consumption is captured at the API level regardless of whether a human or an agent is generating it," Henry explained. "Organizations get the total consumption picture, including the spikes that agent loops can create, which can be some of the hardest usage to catch before it becomes a problem." That agent-level visibility matters because autonomous AI systems can generate runaway costs in ways that human users typically cannot. An agentic coding assistant stuck in a retry loop, for example, can consume thousands of dollars in tokens in minutes — with no human in the loop to notice. For now, the product alerts but does not enforce. When asked whether 1Password will eventually give organizations the ability to automatically cut off spending when a threshold is crossed, Henry said the company is "actively evaluating" automatic enforcement but emphasized that visibility must come first: "You can't enforce what you can't see." The choice of launch partners reveals where enterprise AI budgets are under the most pressure The decision to start with Anthropic , Cursor , and OpenAI — rather than casting a wider net — reflects where enterprise AI adoption and budget strain are most concentrated right now. Henry said the choice was driven entirely by customer demand. "Anthropic, Cursor, and OpenAI are where we're seeing the highest adoption, and where token consumption can move fast and get ahead of the teams responsible for managing it," he said. The company plans to add additional vendors based on customer demand, API availability, and budget impact, though it has not committed to a specific timeline or vendor list. The inclusion of Cursor alongside the two major foundation model providers is telling. Cursor , an AI-powered code editor that has rapidly gained traction among developers, represents a category of AI tool where consumption is particularly difficult to forecast. Unlike a chatbot interface where a user consciously types a prompt, Cursor integrates AI suggestions directly into the development workflow, generating token consumption continuously as developers write code. That ambient, always-on consumption pattern makes it especially prone to budget overruns. Henry also addressed who inside an organization should actually own this problem — and acknowledged that the honest answer right now is no one. "When spend is fragmented across vendor dashboards and finance teams are reconciling it monthly, you're always behind," he said. "AI spend can't be treated as a finance-only or IT-only problem." He noted that the pricing differences between models have become significant enough that the choice of which AI model a team uses is now a meaningful financial decision, one that is pulling CFOs into conversations with IT, product, and engineering leaders "in ways they never had to before." Steve May, director of IT at ServiceTrade, a 1Password customer that has been using the capability, said it addressed a concrete planning gap. "Forecasting tools for AI consumption and spend was one of our biggest gaps in planning because we didn't have a reliable way to track it," May said. He added that the visibility has "prevented overages that would have cost far more to fix after the fact." Where 1Password fits in the fast-consolidating SaaS management market 1Password is not the only company racing to solve the AI cost management problem, but the competitive landscape is still fragmented and the category is far from mature. Zylo , a SaaS management platform that Gartner has also recognized as a leader in the space, published its 2026 SaaS Management Index in January showing that AI-native application spend surged 393% year over year in organizations with more than 10,000 employees and 108% overall. Zylo's data also revealed that ChatGPT has become the most expensed application in enterprise environments, highlighting how AI tools are entering organizations through employee credit cards and expense reports — outside formal procurement and governance workflows. Zylo has added its own token-level cost tracking for AI vendors including Anthropic, OpenAI, Cursor, and Perplexity. Meanwhile, according to a comparison published by Coommit in May, Vendr — which focuses more on SaaS negotiation than discovery — tracks AI tools at the contract level but does not yet offer consumption-level visibility. And the FinOps Foundation reported in its 2026 State of FinOps survey that 98% of organizations now actively manage AI costs, up from just 31% in 2024. The broader SaaS management market is also consolidating rapidly. In May, Deel acquired Sastrify, a German SaaS management vendor, and began folding it into its HR platform — a signal that SaaS management capabilities are increasingly being absorbed into adjacent enterprise platforms rather than remaining standalone products. 1Password's approach differs from pure-play SaaS management competitors in one important respect: it is building AI cost management on top of an identity security platform, not a FinOps or procurement tool. The company's SaaS Manager product grew out of its 2025 acquisition of Trelica, a UK-based SaaS access management startup whose technology enabled the discovery of unsanctioned applications — so-called shadow IT. As BetaKit reported at the time of that deal, 1Password co-CEO Jeff Shiner described Trelica as "a pioneer in modern SaaS access management" and said the acquisition would accelerate 1Password's Extended Access Management product roadmap by more than a year. CRN noted that Trelica brought more than 300 SaaS integrations to the platform. That identity-first lineage gives 1Password a natural advantage in connecting spend data to specific users and teams — a linkage that matters when the question shifts from "how much are we spending on AI?" to "who is spending it, and is it delivering value?" From password manager to platform company: 1Password's $6.8 billion bet on enterprise identity The launch raises a question that Henry addressed head-on: whether a company that started as a consumer password manager can credibly compete in enterprise AI cost management. "It doesn't feel like a stretch to us. It feels like a natural progression," he said. "For more than 20 years, 1Password has evolved alongside how our customers work. We started by protecting passwords. Then we helped organizations manage secrets, control access, and get visibility into the applications their teams rely on." The company's evolution has been rapid. 1Password raised a $620 million Series C in January 2022 led by ICONIQ Growth, reaching a $6.8 billion valuation — at the time, the largest funding round ever raised by a Canadian company, according to Crunchbase. The round also attracted celebrity investors including Ryan Reynolds, Scarlett Johansson, and Robert Downey Jr. As of early 2025, BetaKit reported that 1Password had surpassed $250 million in annual recurring revenue, with B2B sales accounting for nearly three-quarters of total revenue and the company claiming to be cash-flow positive. In May 2024, 1Password launched Extended Access Management , a platform designed to secure sign-ins across both managed and unmanaged applications and devices. That same year, it acquired Kolide for device trust and, in early 2025, Trelica for SaaS discovery. In June 2026, Gartner named 1Password a Leader in its Magic Quadrant for SaaS Management Platforms. According to 1Password's own blog post on the recognition, its SaaS Manager now supports over 400 integrations and provides visibility into a library of more than 40,000 pre-populated application profiles. Each step has moved the company further from its consumer roots and deeper into enterprise infrastructure. The AI Spend and Consumption Management launch extends that trajectory into financial operations territory — a domain where 1Password will compete not only with SaaS management vendors but potentially with dedicated FinOps platforms and the AI vendors' own billing dashboards. Why high AI token consumption doesn't always mean wasted money Perhaps the most revealing part of Henry's commentary concerns what organizations should actually do with the consumption data once they have it. He pushed back forcefully against the assumption that high token consumption automatically signals waste. "A team burning through tokens may be building something genuinely valuable," he said. "A lower-usage project might not be moving the business forward at all. What matters is whether that consumption is producing enough business value to justify the spend." Henry drew a distinction between personal productivity — "having a bot summarize your meeting or draft a quick email" — and genuine business outcomes. "What organizations need to see is where consumption is actually driving revenue, efficiency, or something that moves the needle." That framing positions AI Spend and Consumption Management not just as a cost-cutting tool but as a decision-support system for AI investment allocation. If a CFO can see that one engineering team's heavy Claude usage is powering a product feature that drives revenue, while another team's OpenAI spend is funding low-value internal automation, the organization can reallocate budget accordingly rather than imposing across-the-board cuts. "When costs rise faster than expected, the instinct is to cut," Henry said. "But most organizations can't yet tell which teams, models, or tools are responsible for the increase, so they end up cutting across the board rather than directing investment toward the AI projects that are actually delivering business value. Blunt cuts on a technology you're counting on for competitive advantage is not a management strategy, it's a missed opportunity." The next enterprise budget crisis is already here — and it's priced per token The product's current scope — three vendor integrations, alerting but not enforcement — is clearly a starting point. Henry signaled that automatic spend limits are on the roadmap and that additional vendor integrations will follow based on customer demand. But the broader trajectory he described suggests 1Password sees this launch as a wedge into a much larger opportunity. "As traditional SaaS products add AI capabilities, their pricing models are going to follow," he said. "Organizations that build visibility and management discipline around consumption now are going to be in a much better position when that happens across the rest of their software portfolio." If Henry is right, the chaos currently confined to AI token budgets is not a temporary growing pain but a preview of how all enterprise software will eventually be priced. A decade ago, companies scrambled to understand their cloud bills. Today, they are scrambling to understand their AI bills. The question is whether the organizations building the dashboards this time around can get ahead of the curve — or whether, as Henry warned, they will end up where so many companies ended up with cloud, realizing too late how much they were overpaying, and for how long. AI Spend and Consumption Management is available now in public preview for 1Password SaaS Manager customers. Broad availability is planned for fall 2026.