Amazon's Fire TV Soundbar Plus on sale for $380 ahead of Prime Day

Built-in television speakers are almost always underwhelming, so getting a soundbar is the best way to elevate any and all content. If you want to get the most for your money, Amazon's Fire TV Soundbar Plus with a subwoofer and satellite speakers provide a bigger sound than a standalone soundbar like a Sonos Beam. Ahead of Prime Day, the system dropped to $380, previously $490.

That's the lowest price we've seen on the 5.1-channel kit. The soundbar supports Dolby Atmos and DTS:X for spatial audio, though it lacks upward-firing speakers that make spatial audio more noticeable, and features three full-range speakers, three tweeters, two subwoofers, and a center channel designed for clear dialogue. It features optical audio, plus an HDMI eARC port that communicates with compatible televisions for simple, unified controls.

The subwoofer and satellite speakers wirelessly connect to the soundbar, unlike some similarly-priced systems that have wired satellites. The Fire TV Soundbar Plus offers four equalizer profiles to suit different content needs: movie, music, sports, and night mode, the last of which minimizes bass and makes dialogue sharper. Beyond using the soundbar with your TV, you can also play music from your mobile devices with its Bluetooth support.

The discount on the Fire TV Soundbar Plus comes as Prime Day approaches, offering a significant price drop for those looking to upgrade their home entertainment systems. This sale could be a smart move for consumers looking to enhance their viewing experience without breaking the bank. For developers and businesses in the audio tech space, Amazon's aggressive pricing strategy may put pressure on competitors to match or beat these prices, potentially leading to a wave of similar deals.

As the market continues to evolve, it will be interesting to see how consumers respond to these price cuts and what impact they have on the broader industry. Will this sale set a new standard for soundbar pricing, or is it just a Prime Day anomaly? Only time will tell.