Apple Blames EU for Delayed Siri AI Rollout in Europe

It took a few years, but Apple finally made its AI look useful. Now millions of iPhone users in Europe are being told they won't be getting Siri AI anytime soon, if ever - and Apple wants them to blame the EU. Apple says its new AI-powered Siri will not launch on iPhones and iPads in the European Union because of the Digital Markets Act, the bloc's competition law designed to stop powerful tech companies from acting as gatekeepers over their platforms to shut out rivals.

In practice, the DMA requires platforms to give competitors the same kinds of data access as they themselves enjoy, with a few exceptions for things like ensuring their systems are secure. The company is essentially pinning the delay on the EU's regulatory efforts, suggesting that the new rules are making it difficult for them to roll out the AI-powered features. Apple has not provided specific details on how the DMA affects their AI rollout, but the implication is clear: the EU's regulations are hindering their ability to launch new features.

The delay is significant for European iPhone users, who will have to wait for the AI-powered Siri features that are already available to users in other regions. The move also highlights the ongoing tension between tech giants and regulators, as governments around the world grapple with how to balance innovation with competition and consumer protection. Why this matters: The delayed rollout of Siri AI in Europe underscores the far-reaching implications of the EU's Digital Markets Act.

As regulators continue to scrutinize the practices of powerful tech companies, businesses and developers must adapt to a new landscape where data access and platform openness are paramount. For consumers, this means potentially delayed access to innovative features, but also greater protection from monopolistic practices. However, questions remain about the DMA's effectiveness in promoting competition and innovation, and how tech giants like Apple will navigate these new regulations in the future.