Box survey: Enterprise AI leaders outperform peers with better content access and governance

Presented by Box Content access, governance, and platform flexibility are emerging as the dividing lines between AI leaders and laggards, according to the new State of AI in the enterprise report from Box, which surveyed 1,640 IT decision makers across the US, UK, France, and Japan. One of the report's major findings is the speed of the shift: the combined share of organizations describing themselves as advanced or leading edge soared from 8% to 64% just over the past year, while the share calling themselves early stage or not yet started collapsed from 53% to just 9%. Eighty percent of organizations reported a notable return on their AI investment, defined in the survey as an improvement of at least 10%, and more than half saw measurable business impact within six months of getting a project approved.

The swing is largely due to how enterprises are now organizing their AI use rather than to any single technical breakthrough, says Olivia Nottebohm, COO of Box. "We've moved from standalone experimentation that lived at the individual level into systematized, integrated agentic operations, agents that are in production and can be used in a repeatable manner," Nottebohm says. "That's where the impact is coming from." Why AI leaders get higher ROI than early-stage companies The divide between tiers is a matter of execution.

Significantly, half of leading-edge companies reported AI-driven ROI above 25%, compared with just 11% of early-stage companies, with the advanced (33%) and developing (16%) tiers falling steadily in between. But Nottebohm says the real differentiator was not whether companies adopted AI, but how rigorously they integrated and managed it. "What separates the leading edge is the operating muscle they've built: the right teams to deploy agents, formal governance to control them, and consistency in the content layer those agents work from," she explains.

"Earlier stage companies are approaching it in a much more ad hoc, experimental way, letting people play around with it without the same intent or structured design." Content access is the biggest barrier to enterprise AI ROI Content, rather than model quality, is the defining bottleneck of 2026. Ninety-six percent of organizations say agents need access to company-specific content, yet only 36% have connected agents to trusted content across many use cases. It's an issue of trust rather than raw capability.

"We started this journey assuming enterprise AI was about access to the latest model," Nottebohm says. "But the question now is whether agents have access to the right content, and whether that content is protected, because those agents are only as good as the content they can reference, and only as safe as the security around it." Getting that content layer right has a second benefit beyond safety, since it's also what finally lets agents work across departments that previously operated in isolation from one another. And while roughly a quarter of organizations point to data fragmented across systems, 24% cite difficulty integrating AI into existing systems, 21% say they lack adequate permissions and access controls, and 18% describe their content as too unorganized to make accessible at all.