Dialog Club's Secret Ranking System Exposed

Dialog, the private network cofounded by Peter Thiel, grades its event attendees on a hidden scale, ranking them by wealth and fame, tracking their relationships, and using algorithms to help decide who they should meet, who they should sit with, and who no longer belongs. The records are part of a trove of internal data received by WIRED from a confidential source, containing the personal information of nearly 200 prominent people scheduled to attend the group's annual retreat this summer. The data includes home addresses, private phone numbers and email accounts, dates of birth, photos, and emergency contacts, as well as food allergies and the political leanings volunteered by some members.

The records are distinct from a list of people affiliated with Dialog that was left exposed on the organization's website and has been circulating online since earlier this week—a looser directory that appears to include nonmembers, such as Maryland governor Wes Moore, a former event speaker, and other outside guests who passed through Dialog's orbit, in some cases years ago. Founded in 2006 by Thiel and data broker Auren Hoffman, Dialog is a private club that convenes politicians, investors, entrepreneurs, military leaders, executives, academics, and journalists for invitation-only, off-the-record retreats. According to a Dialog document shared by a past participant, it has “over 1,000 paying members,” and more than 2,500 people have attended its annual retreats.

The document, which describes Dialog as an “invite-only community,” distinguishes between two products: membership and retreats. The former allows members—the group calls them “dialogers”—to access private dinners “hosted in members’ homes and private spaces around the world,” as well as “member-led global treks,” concierge services, a private group chat, and more. Retreats convene groups of 200 or more people—who are not necessarily members—for three- to four-day meetings.

This August, for example, members, speakers, and guests are scheduled to gather outside Dublin, Ireland, for two days of discussions on artificial intelligence, geopolitics, and modern warfare—from NATO's future and battlefield tech to the war in Iran—led by current and former lawmakers, diplomats, and national security officials. Dialog assigns people grades before they join. Of the 192 dossiers examined by WIRED, 130 are tagged as members.

The rest are prospects with files bearing markings like “First Time Dialoger” or “Warm.” Everyone—members and prospective invitees alike—is assigned a grade of A, B, or C. The “C” grade appears reserved for the most famous and influential; only one in seven received it. Most people—141 of 192—received a “B.” The final tier, “A,” appears primarily assigned to older, established members whom the graders consider less notable.