Evals are the new PRD, Expedia’s AI chief tells VB Transform 2026

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“The new PRD are the evals,” Xavi Amatriain, Expedia Group’s first chief AI and data officer, told the VB Transform 2026 audience last week in Menlo Park. “So basically, you encode what you want the product to do through your evals, which might include red teaming evals and all kinds of other things, which already have a bunch of security requirements. So, you already embed that into the PRD and the product design document before you even start coding.” He pushed it further. “With AI-assisted or AI-generated code, that’s gonna be the future. It’s like all your thinking is gonna go into the evals.” Amatriain served as VP of AI and Compute Enablement at Google across the platforms powering Gemini and Google Search before his December 2025 appointment at Expedia. He's mentored talent who went on to found Perplexity and Scale AI. VentureBeat’s VB Pulse research on the evaluation gap reinforced the stakes. Sixty-six percent of the 157 enterprises surveyed already permit some production deployment without human review or are building toward it within the next 12 months, yet only 5% fully trust the automated evaluations that would make that decision. Half have shipped an agent that passed internal evals but then failed with a real customer. Don’t let guardrails get in the way of feedback “The more guardrails and artificial business rules and sort of rules that you put into the system, the worse off,” Amatriain said. “Not only because they’re brittle, but also because they actually mess up with the feedback loop. You are actually biasing the user and the feedback you get from the user, and then you’re learning that in the wrong way.” He called guardrails “a necessary evil” and said the goal is to minimize their impact over time. Not everyone at Transform agreed. Other speakers argued during the event that the highest-risk actions still demand very firm guardrails. Expedia governs AI through three layers instead. Principles come first, communicated broadly. “I like to encode at a very high level how I expect decisions to be made, because in a large organization you’re gonna have a lot of distributed decision making,” Amatriain said. “And sometimes, if you’re lucky enough, those principles might be embedded in your culture. But most of the time, my experience has been they’re not.” The processes and tools that enforce them follow. “Principles look really nice on a picture on some wall, but you need to then give them teeth,” he said. Automation sits on top of both. In practice, this plays out through what Expedia calls agent release toll gates, checkpoints calibrated to risk. “Governance needs to correlate to the risk,” Amatriain said. “And if you have something that is low risk, you don’t need too much governance to get in the way. But if there’s a lot of risk, then you need more governance. That can be encoded.” The toll gates tie evaluation rounds, red teaming, and security review to each agent’s risk level, and the checks shift from recommended to required as the stakes climb . Specialized agents over monolithic intelligence “Even when I was at Google, I was like, I don’t believe in AGI as sort of like a singleton and a unified sort of like single model,” Amatriain told the audience. “I think it’s much better to think of it as composition, sort of like having specialized agents that are very good at some task and then composing the system out of those specialized agents.” Expedia’s architecture starts at the component level. Tools compose into skills, skills assemble into sub-agents, and sub-agents get orchestrated into the full agentic system. “You need to have those principles that are unified that talk about things like what is the tone that we’re using, how are we addressing the user, how are we passing context, memory,” he said. “All of that needs to be thoroughly designed.” He framed this as a systemic design problem. “It’s not about the model, it’s not about a specific solution, it’s about how you’re designing the system.” Amatriain argued that scoping each agent narrowly also makes the system easier to secure, since teams can evaluate and lock down individual agents in isolation before composing them. When the user must keep the final click Travel pricing changes in real time, flight availability shifts minute to minute, and hotel reviews routinely contradict what suppliers claim. Amatriain described a system that blends retrieval-augmented generation with direct API tool calls, choosing the approach based on latency. “If the user asks you a question like, how much does a four star hotel usually cost in Chicago in July, you don’t expect the agent to take two minutes to answer that question,” he said. “You expect an immediate answer because that answer can be cached and it doesn’t need real-time information.” A pet-friendly four-star near Lake Michigan with a pool might justify a 30-second reasoning window. “The supplier might be saying, yeah, we have a great swimming pool, but then we also have the reviews from the travelers and we actually see there’s two reviews that say the swimming pool was not great or was not open after 6 p.m.,” Amatriain explained. A generic chatbot, he added, would only surface what a supplier self-reports, while Expedia cross-references against its own review corpus. “We don’t want the agent to book the hotel or to buy you a plane ticket for you,” Amatriain said. “That’s something that the user has to have the agency. And the agent can recommend, can suggest, can discuss with you, but you’re gonna have to hit that click. And that’s non-negotiable.” That constraint, he argued, is also a security decision. “Once you establish those design principles, you also don’t need the guardrail because otherwise you’re gonna have to put all those guardrails in after the fact.” The next attackers will be other AI systems “Security needs to be a principle that is shifted as left as possible and as part of the design itself,” Amatriain said in response to an audience question. “And usually when you need a guardrail is because you’ve not thought about it early on.” A second audience member pressed for lessons learned from production. Amatriain described a feedback loop where monitoring signals flow back into the eval suite. “You can almost automate the whole cycle,” he said. “But having that whole feedback loop from real signals, from your operating AI system, all the way into being reported and fixed as quickly as possible is going to become essential.” Amatriain's toll gates are a bet that governance calibrated to risk can stay ahead of that feedback loop. VentureBeat’s separate June Pulse survey on agent security , drawn from 107 enterprises, shows how thin that margin is. More than half, 54 percent, have already had an agent security incident or near-miss. Fifty-nine percent plan to adopt, add, or replace agent security tooling within 12 months, and 29% plan to move this quarter. Incident rates climb with organization size, reaching 63% among enterprises with more than 1,000 employees versus 49% for companies with 101 to 1,000. And sandbox isolation, the one post-breach control that limits damage, drops from 35% adoption at the smaller companies to just 20 percent at the largest. Amatriain warned that threats will increasingly come from other AI systems. “You’re gonna get threats coming not only from humans but also from other external agentic systems that are really powerful, and they’re gonna be poking at everything you’re doing. And as soon as you detect something, it’s not only about the detection, but the time to fix becomes essential here.”