Ex-Audi and Apple alumni unveil $25,000 luxe EV inspired by moon buggy
Amble launches affordable, stylish electric buggy with roots in Audi, Apple, and Cowboy ebikes.
Ex-Audi and Apple alumni unveil $25,000 luxe EV inspired by moon buggy">
It seems to be the week for affordable electric vehicles. Following the unveiling of the production model of the Slate electric truck, complete with increased range, a new European entrant in electric mobility is emerging from stealth mode with plans to bring stylish, affordable rides to market. Amble's founders have a diverse background, having worked at Audi and Ford, started Cowboy ebikes, and cofounded Forpeople, a creative agency that works with clients such as Nio EVs, Arc'teryx, and Herman Miller.
The company's design lead, Julian Hoenig, worked on the now-cancelled Apple car project, which likely influenced the design of the $25,000 Amble One. This vehicle bears a resemblance to a product that could have come out of Cupertino, despite being developed in Lisbon, Portugal. The Amble One is a street-legal, stripped-down electric buggy designed for use in areas where conventional cars are not practical.
This includes coastal paths, private estates, and the dusty tracks that connect luxury hotel villas to the sea. The vehicle can be thought of as a more advanced version of a golf cart, designed by a company with the aesthetic sensibilities of Apple. Why this matters: The Amble One's entry into the market highlights the growing trend towards affordable, stylish electric vehicles.
With its unique design and target market, Amble is poised to disrupt the traditional automotive industry, particularly in niche areas such as luxury resorts and private estates. For developers and businesses, this could mean new opportunities for electric vehicle charging infrastructure and related services. Consumers, on the other hand, will have more choices for environmentally friendly, affordable transportation options.
However, questions remain about the vehicle's range, charging capabilities, and safety features, which will need to be addressed as Amble scales up production and enters new markets.
Source: Ars Technica