Ex-Audi and Apple Team Unveils $25,000 Electric Buggy

Amble's founders, who worked at Audi and Ford, and started Cowboy ebikes, are launching an affordable yet stylish electric vehicle. The company, founded by alumni of Audi and Apple, aims to bring its own rides to market. The Amble One is a street-legal, stripped-down electric buggy designed for places where a normal car feels out of place.

It was designed by Julian Hoenig, who worked on the canceled Apple car project. The $25,000 Amble One has a range of more than 60 miles, a top speed capped at 40 mph, and a five-hour charge from any standard home socket. The company's design lead, Julian Hoenig, worked on the infamously canceled Apple car, which explains how the Amble One looks like it could have driven straight out of Cupertino.

The Amble One's open, doorless design helps keep its curb weight under 450 kilograms, a requirement to qualify as an L7e vehicle in Europe. CEO and cofounder Adrien Roose says achieving the weight target was challenging. The founding team has a strong pedigree, with Roose cofounding Cowboy, Hoenig working at Audi and Apple, and Michael Tropper cofounding Forpeople, a creative agency with clients like InterContinental Hotels.

Why this matters: The Amble One's entry into the market signals a shift towards more affordable and stylish electric vehicles. With its unique design and specs, it may appeal to luxury estates, coastal paths, and private communities. For developers and businesses, this could mean new opportunities for short-range mobility solutions.

As the EV market continues to grow, Amble's focus on lightweight design and affordability may set a new standard. However, questions remain about the vehicle's durability and safety features, which will be crucial in determining its success in the market.