The Five Key Things You Need to Know About AI Right Now

At SXSW London last week I gave a talk called “Five things you need to know about AI,” in which I shared what I think are the biggest themes in AI right now. I pulled a few things from our first AI10 list, an annual guide to the most important trends in this buzzy world , but I also veered off on a number of tangents. In my half-hour slot, I tried to cover the key talking points that I think help to make sense of what’s going on in tech—and thus the economy—today.

(I gave a talk with the same title at SXSW London last year with five different things you needed to know. A lot has happened since then!) So: This is how I’m thinking about AI midway through 2026. Let me know if you would pick different points!

Tongue in cheek? Maybe. But generative AI tools have already become mundane, used by millions to automate everyday office tasks (including producing and delivering talks ).

It’s no surprise that one of the biggest questions out there right now is what this all means for jobs . People are confused and scared. The frustrating answer is that despite the hype coming from the top about the potential for AI to join the workforce soon—and viral social media posts yelling that something big is happening—there is almost no data to say either way what kind of effect this technology will have on employment and the economy overall.

That’s not to say it won’t have an impact, even a huge one, but it’s just too soon to tell. In theory, teams of agents working together toward common goals could become assembly lines for white-collar work, doing to offices this century what Henry Ford’s innovations did to factories in the 20th century. In theory.

Because in order to know what will happen to jobs, we need to know what will happen inside the companies that create those jobs. But most companies are still figuring that out . There have been scary stories about AI for years—claims that it will kill us all or bring about the end of civilization.

There’s still a loud crowd of doomers , but those scenarios remain dystopian science fiction. What’s happened instead is that many of the worst near-term, real-world fears have come true. Take deepfakes , AI-generated images or videos of people doing things they didn’t actually do.

Deepfakes have been used to incite violence, swing votes, and sow distrust. Trump’s White House is among those creating and publishing fake images. Many deepfakes are also used to abuse women and girls.

One study found that 98% of deepfakes are pornographic and 99% involve women. Another concern is the rise of dangerous and delusional relationships with chatbots. Many people turn to chatbots to seek private advice and to feel heard.