Fresha Reaches $1 Billion Valuation with $80 Million Investment from KKR

London-based beauty and wellness booking marketplace Fresha has achieved a significant milestone, reaching a valuation of over $1 billion following an $80 million investment from KKR's Next Generation Technology Growth fund. This notable investment comes from KKR's growth equity arm, which targets companies with proven business models that are still in aggressive expansion mode — a sign that Fresha is seen as past the risky early stages and ready to scale. Fresha, founded in 2015, has experienced substantial growth over the past few years.

When TechCrunch covered a Fresha fundraising round in 2021, the company had 60,000 businesses on its platform and was working with more than 150,000 professionals across 120 countries. Today, the platform counts more than 140,000 businesses and says those businesses are booking more than 35 million appointments a month through Fresha. This volume — more than a billion appointments annually — puts it among the larger scheduling platforms of any kind, not just within beauty and wellness.

The investment brings Fresha's total fundraising to $285 million to date. According to the company, the new capital will be used to expand its operations to more countries and develop AI features. This strategic move is expected to further enhance Fresha's position in the market and drive growth.

The company's impressive growth trajectory and KKR's investment underscore the potential of the beauty and wellness booking market. With its expanded reach and enhanced capabilities, Fresha is poised to continue making a significant impact in the industry. As Fresha continues to evolve and expand, its focus on leveraging technology to improve the booking experience for businesses and customers alike is likely to remain a key driver of its success.