Gareth Edwards Backs AI in Film: 'It's Going to be Better than CGI'

Gareth Edwards, director of Rogue One and Jurassic World Rebirth, has come out in favour of using generative AI in film-making, calling it a game-changer for the industry. Speaking at Amazon's AI on the Lot event in Culver City, California, Edwards enthusiastically endorsed the technology, saying "it is a fucking genius at helping you" and "it'll do anything you ask". Edwards' remarks, as reported by the Hollywood Reporter, suggest that AI has the potential to be as fundamental to film-making as the camera.

"I can't see a reason why you wouldn't become interested in this stuff as a film-maker," he said. "It's so clearly a tool that might be up there with the camera. It's going to be better than CGI." The director's comments highlight the growing interest in AI among film-makers, with many seeing its potential to streamline processes and create new possibilities for storytelling.

Edwards' own experience with AI is likely to have influenced his views, having used the technology in his work on Rogue One. While some may view AI as a threat to traditional film-making techniques, Edwards sees it as an opportunity for innovation and growth. As the film industry continues to explore the possibilities of AI, Edwards' endorsement is likely to carry significant weight.

The use of AI in film-making is still in its early stages, but Edwards' comments suggest that it could be a key factor in shaping the future of the industry. With its potential to automate tasks, enhance creativity, and improve efficiency, AI is likely to play an increasingly important role in the production of films in the years to come.