Google DeepMind Invests $75M in A24 to Develop AI Film Tools

Google DeepMind Invests $75M in A24 to Develop AI Film Tools">

Google DeepMind has announced a $75 million investment in indie film studio A24, known for hits like 'Marty Supreme,' 'Everything Everywhere All At Once,' and 'Backrooms.' The investment is billed as a partnership, with the two companies working together to create AI tools for filmmaking. Google DeepMind will receive 'feedback and guidance from leading artists' as part of the deal. A24 has recently collaborated with big names like Timothée Chalamet and Anne Hathaway on several projects.

The partnership aims to develop tools that empower artists, according to Demis Hassabis, Google DeepMind co-founder and CEO. 'We believe the best way to develop tools that empower artists is to work directly with them,' Hassabis said in a press release. 'By collaborating with filmmakers and industry leaders like A24 from the beginning, we can build new AI features to support artists in authentic, meaningful storytelling that helps enable their creative vision.' The use of AI in movies has been a contentious issue in Hollywood.

A24 is not the first studio to explore integrating AI into the creative process. Netflix announced earlier this year that it was buying Ben Affleck's company, InterPositive, which creates AI tools for filmmakers. Last year, Amazon's MGM Studios launched an AI unit focused on developing tools for television and movie production.

Why this matters: The partnership between Google DeepMind and A24 marks a significant step in the integration of AI in filmmaking. For the broader industry, this collaboration could pave the way for more widespread adoption of AI tools in movie production. Developers and businesses will be watching closely to see how these tools are developed and implemented, and what impact they have on the creative process.

For consumers, the use of AI in movies could lead to new and innovative storytelling approaches. However, questions remain about the potential risks and challenges associated with AI-generated content, including issues of authorship and ownership. As the film industry continues to experiment with AI, it will be crucial to address these concerns and ensure that the benefits of this technology are shared fairly among creators and stakeholders.