Google Enters Smart Glasses Fray with Audio-Powered Model

Smart Glasses Fray with Audio-Powered Model">

Google is re-entering the smart glasses market with a new line of audio-powered devices, announced at Google I/O on Tuesday. The company has partnered with eyewear brands Warby Parker and Gentle Monster to produce the glasses, which were designed in collaboration with Samsung. According to Google, the devices will be compatible with both Android and iOS devices and are set to launch later this year.

The new smart glasses, dubbed 'audio glasses,' allow users to issue voice commands to interact with Google's ecosystem of apps and services, including Gemini. During a demo on Tuesday, a Google employee successfully ordered a coffee online simply by talking to the glasses. When synced with a device, the glasses can fulfill voice commands, providing users with a hands-free experience.

This isn't Google's first foray into smart glasses; the company previously launched Google Glass, which gained notoriety and inspired the term 'glassholes.' However, the smart glasses landscape has evolved significantly since then, with major companies like Meta investing heavily in the space. Meta, in particular, has been a significant player in the smart glasses market, and Google's new announcement appears to be a direct response to the company's efforts. By partnering with popular eyewear brands and leveraging its AI capabilities, Google aims to make a stronger showing in the market this time around.

The smart glasses space has seen a surge in investment from major companies and startups alike, indicating a growing interest in wearable technology. With its new audio-powered smart glasses, Google is poised to make a significant impact in this emerging market.