Google Maps adds agentic features, including food ordering and hotel bookings

Google announced on Thursday that Google Maps’ “Ask Maps” feature is gaining a slew of new agentic capabilities, including the ability to order food, book hotels, and find event tickets. The tech giant is also bringing Personal Intelligence to Ask Maps, allowing the AI tool to personalize its responses by drawing on information from a user’s Gmail and Google Calendar.

The launch of the new features reflects Google’s ambitions to transform Google Maps from a navigation tool into an assistant that’s capable of helping users complete real-world tasks.

With the new agentic food ordering capabilities, users can open Ask Maps in Google Maps and ask a question like, “Where can I order vegan avocado toast and an oat milk latte near home?” The tool will then surface nearby restaurants that have what they’re looking for.

After selecting a restaurant, users can tap the “Order online” option to place an order through supported platforms such as Square, Toast, or Uber Eats. Ask Maps will add the items to a cart. Users can choose to add more items to their cart, then pay for the order on the supported platform.

Additionally, users can use Ask Maps to find a hotel for their next trip by entering a query like, “For next weekend’s conference in downtown Miami, find me a decently priced, top-rated hotel with an artsy vibe within walking distance from a gym and restaurants.” Ask Maps will then compare prices and check availability before providing a list of options. Once users find an option they like, they can click through to the partner’s website to book the stay.

Users can also ask questions like “what are some comedy shows or live music this evening near work” to get a list of options along with links to buy tickets.

The new agentic features are rolling out to users in the U.S.

With the addition of Personal Intelligence, Ask Maps will be able to give users personalized answers to their questions about upcoming flights, dinner reservations, hotels, and more. For example, users could ask, “What time will I land in Vancouver on my upcoming flight?” or “Can you recommend where to eat and what to do near my hotel?” Ask Maps will then pull information from a user’s emails and calendar to provide tailored responses.

It’s worth noting that Personal Intelligence is off by default.

Ask Maps will now also remember prior conversations, allowing users to pick up where they left off. Now, users can ask things like, “What activities had you suggested for my trip to Seattle?” and continue planning without having to start from scratch.