Hatch's new clock skips the sleep score and tracks you at night instead - here's how

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Hatch has been in the business of helping people fall asleep since 2016 with its line of white noise machines and sunrise alarm clocks. But now it wants to track your sleep with the new Hatch Sleep Clock , announced today.

The clock is the latest iteration of Hatch's sunrise alarm clock models, except this one has motion-sensing technology to track your sleep and tell you how well you slept while providing actionable ways to improve your sleep routine and get a better night's sleep.

Also: This sunrise alarm clock helped improve my sleep routine

"We're entirely focused on behaviors you can control, like what time you get in bed, what time you get out of bed, whether you followed through on your routine for the night," Hatch's chief product officer, Fiona Biles, told ZDNET. "And we think that's a much better way to actually improve sleep outcomes over time than giving you a score on something that you can't actually directly control."