I'm a diehard OnePlus user: Here's my plan now that the company is leaving North America

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Today is a sad day for Android enthusiasts . OnePlus has officially ceased operations across North America and Europe. It will no longer launch new smartphones or restock existing models in either region. The company first announced the decision to leave on July 16 over on its Community blog . OnePlus states that this move is the result of a "proactive global strategy adjustment" and also thanks its customers for their years of support. As part of the shutdown, the official Community app and website will go offline on August 16 at 11:59 p.m. EST. The final smartphone released in these markets was the OnePlus 15 .

Since July 16, the OnePlus 15 has been available for purchase on the company's official website, but it has since sold out, along with nearly every other product in the catalog. As of this writing, only eight items are still available for purchase:

So, it's just a bunch of accessories. You can still find OnePlus phones on sale through third-party retailers. Amazon, for example, still has the OnePlus 15R for $699 . Keep in mind that the remaining stock is limited. Once those devices sell out, they're gone forever, leaving the secondhand markets like eBay as your only option.

The reason for the brand's exit from these regions is unclear, beyond the vague phrase "strategy adjustment." There is a lot of speculation online. Some people believe the exit is due to the ongoing global RAM shortage; maybe OnePlus couldn't get the components it needs for the phones. Bloomberg, in a recent report, said the decision is related to stiff competition from phone giants, such as Samsung and Apple, as OnePlus struggled to gain market momentum. Others point to geopolitical tensions between the United States and Canada.