Netflix considers adding always-on channels and streaming service bundles

Netflix is thinking about adding always-on channels that would stream specific shows and movies, according to The Wall Street Journal. The move sounds like a Netflix version of always-on services like Pluto TV and Tubi, except the big hook for those is that they're free - because of the ads you have to watch. Netflix has seen success with its ad-supported tier, which is increasingly popular, but it costs $8.99 per month after a recent price hike.

The company is also apparently considering selling bundles that would include other streaming services, something else that competitors like Apple TV and Prime Video already offer. The company has been exploring ways to expand its offerings and attract new subscribers, as competition in the streaming market continues to grow. Why this matters: Netflix's potential move into always-on channels and streaming service bundles could have significant implications for the streaming industry.

If successful, it could allow Netflix to attract a new wave of subscribers who are looking for a more traditional TV experience. However, it also raises questions about how Netflix would balance its ad-supported tier with its new always-on channels, and whether the company would be able to compete with established players like Pluto TV and Tubi. For developers and businesses, this could mean new opportunities for content distribution and monetization.

For consumers, it could mean more choices and flexibility in their streaming services. Ultimately, Netflix's next moves will be closely watched by the industry, as the company continues to evolve and adapt to changing consumer preferences.