Oura Ring 4 price drops to $226 for Prime Day

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The Oura Ring 5 has just launched, but shoppers can snag a deal on the previous generation. The Oura Ring 4 is now as low as $226 in most sizes and color schemes at Amazon for Prime Day. That represents the biggest price drop we've seen on the $349 wearable.

Despite the new model being available, Oura isn't gating any software features behind the latest device. This means the Oura Ring 4 still tracks the same metrics as its successor. The battery life for these sizes is also roughly the same as the new ring.

The main differences are the thinner band size and more durable coating of the Oura Ring 5. However, not every size and color of the Oura Ring 4 is discounted. Additionally, Oura still requires a $6 monthly subscription.

If you're not particular about having the latest model, this is an opportunity to save while trying out a smart ring. Why this matters: The price drop for the Oura Ring 4 comes at a time when Oura is pushing its latest model, the Oura Ring 5. For consumers, this discount provides an affordable entry point into the smart ring market.

Developers and businesses can take note of the continued support for the previous generation, indicating a potential for longer-term compatibility and software updates. As the wearable market continues to evolve, questions remain about how Oura will differentiate its products and justify the premium pricing. For now, shoppers can capitalize on the discount and assess whether a smart ring fits their needs.