Snap's Specs Have Impressive Tech, Questionable Style

Snap's new smart glasses are probably the most impressive bit of face-computer technology we've seen. They're not VR-headset huge; they don't have a big charging puck; thanks to Snap's many years of AR lens development, they're likely to have a lot of features right out of the box. (Yes, they're $2,195, but that may just be what all this tech costs right now.) Snap is clearly at the front of this race.

And then… you see the pictures. The pictures of Snap CEO Evan Spiegel wearing the new Specs , as the enormous and heavy stems smash down on his ears. The pictures of models and athletes wearing Specs, carefully posed to hide the obvious weight.

The dichotomy between the Specs' impressive tech and their awkward appearance raises questions about their appeal to a wider audience. As Spiegel said, 'We wanted to create a product that would allow people to experience augmented reality in a more seamless way.' Snap's focus on AR technology is clear, but the execution may need refinement. The company has a history of pushing the boundaries of AR technology, as seen in its popular Lens feature.

The Specs' high price point and limited availability may also impact their adoption. With a price tag of $2,195, the Specs are likely to appeal primarily to early adopters and tech enthusiasts. Why this matters: The launch of Snap's Specs highlights the ongoing advancements in face-computer technology and the growing interest in augmented reality.

As this technology becomes more mainstream, developers and businesses will need to consider how to create engaging and practical applications for these devices. For consumers, the Specs represent a new frontier in wearable technology, but their high price point and limited availability may limit their appeal. Ultimately, the success of the Specs will depend on Snap's ability to balance innovative technology with user-friendly design and accessibility.

The question now is whether the Specs can overcome their aesthetic shortcomings to achieve widespread adoption and drive the future of AR technology.