The Light Flip Is the Stylish Dumb Flip Phone of Your Dreams

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It turns out that the Light Phone III —the dumbphone with pretty hardware, like an all-metal build and a monochrome OLED touchscreen—is “too similar to a smartphone.”

That's one of the pieces of feedback that Brooklyn-based Light Phone has received in the past year since it launched the device, even if it doesn't have access to anywhere near the number of apps your smartphone does. It's why the company is now introducing the Light Flip —a dumb flip phone with no front screen that looks like a sleeker version of Motorola or Ericsson handsets from the late '90s and early aughts.

“They don't want to be seen as using a smartphone,” says Kaiwei Tang, CEO and cofounder of Light Phone, talking about the more than two dozen Gen Z consumers the company interviewed. But the dumb flip phones currently on the market—made by manufacturers like HMD or TCL—don't meet the bar. Tang says that many of the users he's spoken with have had to replace their devices quite often because they break easily. Some who opt for older devices say that those devices aren't certified to work on the major cell networks.

“They describe their flip phone as ugly, stupid, no one is updating the software, some still have social media, no one is repairing the phone," says Tang. “But they stick with it.” His cofounder, Joe Hollier, says these consumers know it's frivolous, but they're “just so anti–Big Tech .”

The Light Flip is also designed to be more accessible to the masses. Light Phone says RAM shortages are forcing it to raise the price of the Light Phone III from $699 to $899. (The device already saw price increases last year due to tariffs .) The Light Flip, on the other hand, costs $299. It ships in April of 2027, and you can reserve a unit now.

The company is introducing a 24-month contract option that lets you buy the Flip for $39 per month, which includes a service plan powered by AT&T and T-Mobile's network with 1 GB of data and unlimited calls and texts. (Yes, that means Light Phone is also a mobile virtual network operator in the US, Canada, and the UK.) There's also a plan for the Light Phone III at $59 per month for anyone who can't stomach the near-$1,000 price.

“I think people are just so accustomed to the subscription model when it comes to cell phones that we at least have to offer it,” Hollier says.