The weirdest Bluetooth tracker I've tested also has one big advantage over the AirTag

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I've written a lot about my love of Apple AirTags . They were the first finder tags I've used and it was love at first sight. But love hasn't blinded me to the fact that AirTags aren't perfect . I know, it's heresy for an iPhone user to say an Apple product isn't perfect, but after years of using AirTags, I know their limitations.

Also: I hid 4 Bluetooth trackers (including AirTags) to test their reliability - here's how Android rivals compared

First, there's price: the second-gen AirTags are $29 each. I know that's nothing compared to losing your keys, but it's a steep investment for such a tiny device.

Next up is the fact that the AirTag is just so distinctive. Anyone who sees that little white, plastic UFO knows what it is, and if it's on a bag or suitcase, it screams "there are valuables in here." As with most Apple products, there's nothing discreet about the AirTag.

Also: I carried this Bluetooth tracker card in my backpack for a week, and it withstood my clumsiness

Then there's the buzzer. The second-gen AirTags might have a speaker that's 50% louder, but it's still only in the 85-to-100 decibel range. Also, for a company that prides itself on putting a lot of thought into its products, the sound that AirTags emit, which goes from soft to loud to soft, isn't, at least to my ears, easy to hear, especially if it's trying to cut through ambient noise.