UK Watchdog Targets Apple and Google's Mobile App Store Duopoly

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The UK's competition watchdog is challenging Apple and Google's control over mobile platforms by proposing that developers be allowed to steer users away from their app stores to make purchases. The Competition and Markets Authority argues that consumers and app owners are being let down by Apple and Google restrictions on spending money outside their app stores. The CMA says developers should be able to steer users away from app stores for payments to increase competition.

Business live – latest updates are available. The UK's move could have significant implications for the mobile app industry, which has long been dominated by Apple and Google. The proposed changes could allow developers to promote alternative payment methods within their apps, potentially reducing the fees they pay to Apple and Google.

This, in turn, could lead to lower costs for developers and more competitive pricing for consumers. The CMA's proposal is the latest in a series of regulatory challenges to the power of big tech companies. Why this matters: The UK's Competition and Markets Authority is taking aim at the heart of Apple and Google's business model, one that has long been criticized for limiting competition and innovation.

By allowing developers to steer users away from app stores, the CMA is seeking to inject more competition into the market, which could lead to better services and lower prices for consumers. For developers, this could mean reduced fees and more flexibility in how they monetize their apps. However, the proposal also raises questions about the potential impact on consumer protection and security, as well as how Apple and Google will adapt to a more open market.

As the mobile app industry continues to evolve, the CMA's proposal is a significant development that could have far-reaching implications for the future of app development and distribution.