VSCO Launches Studio Pro Mobile Photo Editing App

VSCO is launching a new mobile photo editing app, Studio Pro, today on iOS, with a macOS release planned for later this year. The app offers tools for batch editing, style matching from a reference image, and sharing images through VSCO Galleries. The company plans to add more features, including support for RAW images, advanced export options, and additional advanced editing tools like adjusting image aspect ratios.

The app is designed for managing high-volume editing projects, such as weddings, portraits, events, sports, school photography, and other large-scale photoshoots. VSCO aims to compete with Adobe, which has long dominated the professional photo editing market. At launch, Studio Pro provides a suite of tools for professional photographers.

A press release from VSCO describes the app as a solution for photographers who need to manage large volumes of images. The company is positioning Studio Pro as a professional-grade tool, with a subscription model to match. VSCO plans to charge $500 per year for access to the app.

Why this matters: VSCO's entry into the professional photo editing market with Studio Pro poses a direct challenge to Adobe's dominance. For professional photographers, the app's batch editing and style matching features could streamline their workflow and offer a more affordable alternative to Adobe's Creative Cloud. However, with a $500 annual subscription fee, VSCO will need to deliver high-quality features and support to justify the cost.

As the app expands to macOS later this year, it will be interesting to see how VSCO continues to develop Studio Pro and attract users away from established competitors.