Google Sets Made by Google Event for August 12

Google is preparing for its Made by Google launch event, scheduled for August 12 in New York City, as announced on Tuesday. We're hoping this event will be less cringeworthy than last year's, which featured Jimmy Fallon and other celebrities, including Stephen Curry and the Jonas Brothers. There are numerous rumors circulating about the upcoming Pixel 11 lineup.

According to email invites shared by outlets like The Verge and Bloomberg, the new devices are expected to feature design upgrades, particularly a new gold color variant for the Pixel 11. Google Pixel event – August 12 pic.twitter.com/Veo1RCJN7j — Mark Gurman (@markgurman) July 7, 2026 Other leaks suggest that the base Pixel 11 may come with slimmer bezels and a sleek black camera bar, while the Pixel 11 Pro is rumored to be slightly thinner than its predecessor. Additionally, there is speculation about the Pixel 11 Pro Fold, which might have a redesigned camera bump and a lighter profile compared to the previous model.

On a negative note, one report suggests that Google may skip the 128GB option for the new models, starting instead with 256GB, which could lead to a higher price tag. Last year, the event took place on August 20, where Google announced the Pixel 10 series, AI-powered upgrades, and other devices, including a new foldable, the Pixel Watch 4, and the second generation of its budget-friendly A-Series earbuds. Why this matters: The upcoming Made by Google event is poised to have a significant impact on the tech industry, particularly in the smartphone market.

With Google's Pixel series consistently ranking among the top Android devices, the new Pixel 11 lineup is expected to draw considerable attention from consumers and developers alike. The rumored design upgrades and potential price increase may influence purchasing decisions, while the event's overall tone and presentation will likely be scrutinized following last year's criticism. As the event approaches, businesses and developers will be watching closely for any announcements related to AI-powered upgrades, which could have far-reaching implications for the industry.

With many questions still unanswered, the August 12 event promises to be an important milestone in the world of tech.