Samsung's 55-inch Frame art TV gets $200 price cut on Amazon

Samsung's Frame stands out from your average 4K TV. Its key feature is the ability to display art when not in use, effectively turning your living room into a gallery. The Frame's bezels and matte finish are designed to make it resemble framed art, allowing it to blend in with its surroundings.

Amazon currently has the 55-inch Samsung Frame on sale for $697.99, which is about $200 lower than its usual price. The deal is on the 2025 model, which boasts a 4K QLED panel, 144Hz refresh rate with variable refresh rate, and HDR10 Plus support. The Frame connects to its included One Connect box via a single cable, which houses various inputs.

These include four HDMI ports — two supporting 4K at 60Hz, one with eARC for soundbars, and one supporting 4K at 144Hz for gaming — as well as two USB-A ports, a coaxial plug for an HD antenna, Ethernet, and optical audio. Like other art TVs, the Frame has some drawbacks compared to similarly-priced TVs. Our analysis found that it generally has lower maximum brightness, lackluster picture quality and color accuracy, and poorer black levels, all of which can negatively impact the viewing experience for movies, TV shows, and games.

Despite these limitations, the Frame may be a suitable compromise for those who want to avoid dominating their living room with a TV or hanging a painting. Why this matters: This price cut for Samsung's Frame art TV brings it more in line with standard 4K TVs, making it a more attractive option for consumers who value aesthetics and versatility. For developers and businesses, the Frame's unique features and design may inspire new applications for art and entertainment.

However, the TV's limitations in terms of picture quality and brightness may impact its adoption. As the market for art TVs continues to evolve, it will be interesting to see how manufacturers balance form and function to meet consumer demands. The Frame's success may also depend on the availability of high-quality art content and the development of more advanced features that can justify its premium pricing.