Trump Media to Offer Paid Access to Influential Social Posts

Trump Media & Technology Group, which owns Truth Social, is launching a paid service to give Wall Street firms high-speed access to its most influential posts. Launching on August 1, instant updates will be delivered from key accounts, it said. President Donald Trump currently has the most followers on the platform.

The company behind the app hopes it will create a steady new source of money for the firm, which is currently loss-making. The service is likely aimed at financial traders who want to see market-moving news fast. Trump's social media posts often cause sudden swings in global markets, especially when he writes about trade and tariffs.

For firms, a delay of even seconds can be costly. Until now, banks and traders had to monitor the app manually. The new system will send posts directly to paying clients.

"Markets already move on Truth Social posts," said Kevin McGurn, the interim boss of Trump Media, adding that the service will create a steady profit. The new commercial data feed, named Truth API, promises to deliver posts to paying institutional clients in "milliseconds." The service will run 24 hours a day, seven days a week. The company, which launched its social media app in 2022, said some firms have been copying its data for months without permission.

McGurn warned that Trump Media will soon block these methods, forcing firms to buy the official feed instead. President Trump could benefit substantially from the move. Since the Trump family remains the majority shareholder in the company, the president stands to profit directly from selling expedited access to his own public statements.

The BBC has reached out to Trump Media for comment to confirm if his posts will be included in the paid feed, but did not receive an immediate response. While other social media networks already sell data, the move highlights the unique overlap between Trump's private business and his public role as president. Why this matters: This development has significant implications for the financial industry, where timely access to market-moving information can be a crucial advantage.

By selling high-speed access to its most influential posts, Trump Media & Technology Group is creating a new revenue stream, but also raising questions about the intersection of politics and private business. The move may set a precedent for other social media platforms to monetize their data in similar ways, potentially altering the way traders and investors consume information. As Trump Media aims to capitalize on its unique position, it remains to be seen how regulators and market participants will respond to this novel approach to data monetization.